| Čoahkkáigeassu: | The main objective of this article is to discuss the influence of mass media and some
other non-formal education agents in the musical preferences of high school students in
Brazil. The research was developed with 940 students (men and women) from Vitória (Es-
pirito Santo – Brazil). They confirmed mass media to be the key agent determining their
musical preferences, being the internet and the radio the most relevant, followed by T.V and
peer influence. This fact emphasizes the importance of creating new public policies that
favor the access and dissemination of music through different media, giving a special value
to its insertion in formal and non-formal education. The importance of this strategy lies in
the fact that it would probably help moderate the potential dominance of media agents over
educational figures and institutions
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