Corporate social responsibility and branding: a new view to the management strategies

Corporate social responsibility and branding: a new view to the management strategies

Corporate Social Responsibility, CSR, has been studied mainly from a financial performance perspective; hence there is little development around the relationship between CSR and the process of brand building, called Branding. Branding is important as a strategy to generate positive effects in compan...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Del Río-Cortina, Jorge Luis, Cardona -Arbeláez, Diego, Guacarí-Villalba, Abel
स्वरूप:	Online
भाषा:	spa
प्रकाशित:	Universidad Pedagógica y Tecnológica de Colombia 2017
विषय:	corporate social responsibility brand branding management strategies. responsabilidad social empresarial marca construcción de la marca estrategias de gestión.
ऑनलाइन पहुंच:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/7370

समान संसाधन

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Apoyo técnico para la gestión de proyectos de administración vial en la ciudad de Tunja
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Plan de mercadeo de fuera hacia dentro para posicionar una marca o una empresa comercial
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Variables para el diagnóstico del sistema micro de mercadeo de una empresa o marca
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A model of university social responsibility: a proposal for the Colombian institutions
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The legal regime of collective marks in Spain : its significance for the agricultural sector
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प्रकाशित: (2022)

Exploratory phase of formulation of a social responsibility model for the Universidad Militar Nueva Granada
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प्रकाशित: (2021)

Social responsibility of public accountant in carrying out his work in mining activity
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University management of social innovation promoted from academic spaces related to entrepreneurship, research and social projection
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प्रकाशित: (2019)

Responsible consumption in undergraduate students from three public universities in Bogotá, Colombia
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Resistance to negative online information of bank brands from consumer attitudes
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प्रकाशित: (2023)

Marcas de identidad de la comunidad de habla tunjana mediante el adjetivo
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प्रकाशित: (2022)

Good corporate governance practices in family businesses in the coach building sector of Duitama, Colombia
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The Corporate Income Tax in Colombia: its Effective Rate and its Relationship with Investment
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Incidencia de un programa sistemático de Indoor Cycling en la composición corporal de usuarios del Gimnasio Smart Fit de Tunja-Boyacá
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Composición corporal y capacidades condicionales en estudiantes de secundaria de las instituciones públicas de la ciudad de Armenia
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DMG case: State responsibility suitableof compensation for group action
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Institucional and jurisprudential protection and recognition of the human right to the health in the penitential and prison establishment of Tunja.
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Training in Mathematics in Colombia: a view from a standpoint of gender
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Gobernanza e innovación en las empresas de familia: historias empresariales.
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Governance and innovation in family businesses : entrepreneurial stories.
द्वारा: Rodríguez García, Dora Marcela; Universidad Pedagógica y Tecnológica de Colombia, और अन्य
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