Corporate social responsibility and branding: a new view to the management strategies
Corporate Social Responsibility, CSR, has been studied mainly from a financial performance perspective; hence there is little development around the relationship between CSR and the process of brand building, called Branding. Branding is important as a strategy to generate positive effects in compan...
| Những tác giả chính: | , , |
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| Định dạng: | Online |
| Ngôn ngữ: | spa |
| Được phát hành: |
Universidad Pedagógica y Tecnológica de Colombia
2017
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/7370 |
