Corporate social responsibility and branding: a new view to the management strategies

Corporate Social Responsibility, CSR, has been studied mainly from a financial performance perspective; hence there is little development around the relationship between CSR and the process of brand building, called Branding. Branding is important as a strategy to generate positive effects in compan...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন

প্রধান লেখক:	Del Río-Cortina, Jorge Luis, Cardona -Arbeláez, Diego, Guacarí-Villalba, Abel
বিন্যাস:	Online
ভাষা:	spa
প্রকাশিত:	Universidad Pedagógica y Tecnológica de Colombia 2017
বিষয়গুলি:	corporate social responsibility brand branding management strategies. responsabilidad social empresarial marca construcción de la marca estrategias de gestión.
অনলাইন ব্যবহার করুন:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/7370