Rebranding: the road to competitiveness of small and medium businesses

The opening of new markets based on knowledge takes importance in the development of brands that are related to the lifestyle of the consumer. It is a challenge for the Pymes that have always underestimated their capacity to construct their own corporate identity. The aim of this paper is to analyze...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন

প্রধান লেখক:	Hernández-Gil, Cristian, Figueroa-Ramírez, Edward Fabián, Correa-Corrales, Luis Eduardo
বিন্যাস:	Online
ভাষা:	spa
প্রকাশিত:	Universidad Pedagógica y Tecnológica de Colombia 2018
বিষয়গুলি:	repositioning; brand; competitiveness; Pymes; market. reposicionamiento; marca; competitividad; pymes; mercado.
অনলাইন ব্যবহার করুন:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/8505