Rebranding: the road to competitiveness of small and medium businesses

Rebranding: the road to competitiveness of small and medium businesses

The opening of new markets based on knowledge takes importance in the development of brands that are related to the lifestyle of the consumer. It is a challenge for the Pymes that have always underestimated their capacity to construct their own corporate identity. The aim of this paper is to analyze...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy:	Hernández-Gil, Cristian, Figueroa-Ramírez, Edward Fabián, Correa-Corrales, Luis Eduardo
Format:	Online
Język:	spa
Wydane:	Universidad Pedagógica y Tecnológica de Colombia 2018
Hasła przedmiotowe:	repositioning; brand; competitiveness; Pymes; market. reposicionamiento; marca; competitividad; pymes; mercado.
Dostęp online:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/8505

Podobne zapisy

Financial Performance in Small and Medium-Sized Enterprises (SMEs): A Bibliometric Analysis of Scientific Production
od: Diaz Restrepo, Carlos Andres, i wsp.
Wydane: (2023)

Analysis of the application of the integral management in six commercial companies of family type in Florencia, Colombia
od: Hernández-Gil, Cristian, i wsp.
Wydane: (2019)

Importance of the intervention of the administration in the transition process to international financial reporting standards "IFRS" in the micro-enterprises in Sogamoso, Colombia
od: Calixto, Derly Yasmin Pineda
Wydane: (2013)

Management of knowledge in SMES on services sector. An empirical approach in Mexico´s state
od: Escamilla-Salazar, Zugaide, i wsp.
Wydane: (2020)

La publicidad, una estrategia de éxito para las micro, pequeñas y medianas empresas de la región centro y suroeste del Estado de Hidalgo
od: Flores Jiménez, Ruth, i wsp.
Wydane: (2015)

Incidence of cognitive and affective attitudes of consumers in the defense of a local brand
od: Otero-Gómez, María Cristina, i wsp.
Wydane: (2020)

Transferencia de conocimiento: un mecanismo de competitividad para las PYMES en el Estado de Nuevo León.
od: Salas de la Rosa, Nora Luisa, i wsp.
Wydane: (2017)

Corporate social responsibility and branding: a new view to the management strategies
od: Del Río-Cortina, Jorge Luis, i wsp.
Wydane: (2017)

Competitive advantage of fruit and vegetable SMEs in Colombia: role of open innovation and entrepreneurial orientation
od: Echeverri-Romero, Rubén Darío, i wsp.
Wydane: (2022)

Manager’s gender and innovation: Empirical case in Pymes of Cali
od: Salas-Arbeláez, Laura, i wsp.
Wydane: (2018)

Innovation and competitiveness: micro and small enterprises of agroindustrial sector in Cúcuta
od: Hernández-Fuentes, Sharyn Nataly, i wsp.
Wydane: (2017)

Business competitiveness model based on the value chain for the coking sector in Colombia
od: Barrera-Rodríguez, Leidy Ximena, i wsp.
Wydane: (2023)

Tourism competitiveness: bibliometric analysis of global scientific production from 1991 to 2018
od: Pérez Romero, Miriam Edith, i wsp.
Wydane: (2021)

Current situation of competitiveness and sustainability and COVID-19
od: Espinoza-Audelo, Luis Fernando
Wydane: (2020)

Productivity and competitiveness determination of the small-scale mining at the northern mining district in the state of Boyacá
od: Bernal, Martha Stella Martínez
Wydane: (2013)

Caracterización y análisis de los micronegocios en Colombia
od: Cerinza Martin , Diana, i wsp.
Wydane: (2023)

Multiple criteria hierarchy approach for analyzing competitiveness of States in Mexico
od: Alvarez, Pavel, i wsp.
Wydane: (2020)

Analysis and Evaluation of International Natural Honey Markets
od: Castro Fajardo, Hermes, i wsp.
Wydane: (2022)

Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia
od: Hernández Taboada, Fernando Darío, i wsp.
Wydane: (2014)

Diagnostic of agro-industrial competitiveness in the department of Boyacá for 2011
od: Becerra Gualdrón, Claudia Jessenia, i wsp.
Wydane: (2014)

Regional clusters as a strategy to overcome competitive disadvantages
od: Pineda-Ospina, Diana Lorena, i wsp.
Wydane: (2020)

Implementation of Technologies in the Commercialization of Agricultural Products in Small and Medium Producers
od: Murillo-Salamanca, Víctor-Manuel, i wsp.
Wydane: (2023)

Innovation practices in SMEs in Boyacá
od: Guerrero, Jaime Ignacio Bermúdez, i wsp.
Wydane: (2012)

Competitiveness in the classroom: a case study with the seventh grade
od: Venga Pereira, Sthefano
Wydane: (2022)

Ranking the competitiveness of tourist destinations: An analysis using the OWA operator and the SAW method
od: Huesca-Gastélum, Martín, i wsp.
Wydane: (2021)

Diagnostic of competitiveness of the producer sector of Arracacia xanthorrhiza Bancroft. Case municipality of Boyacá (Colombia) 2014
od: Rojas Cruz, Diana Lizeth, i wsp.
Wydane: (2016)

Relationship between innovation and growth of sme in the food and beverage industry of Bogota, Colombia
od: Díaz-Hincapié , Fernán Ignacio, i wsp.
Wydane: (2021)

Methodological proposal for the definition of improvement strategies in logistics of SME
od: Becerra, Yeimy Liseth
Wydane: (2014)

Valuation on the use of the advantages of the pacific alliance by SMEs in Northwestern Mexico
od: Becerra-Perez, Luis Armando, i wsp.
Wydane: (2020)

Technological surveillance and competitive intelligence in the business model of the Colombian hotel sector
od: Moya-Espinosa, Pedro Ignacio, i wsp.
Wydane: (2017)

Género del gerente e innovación : caso empírico en Pymes de Cali
od: Salas Arbeláez, Laura, i wsp.
Wydane: (2018)

Marketing territorial, similitudes y diferencias con el marketing empresarial
od: Cuervo García, Emilian Almilcar
Wydane: (2016)

Exploration of main international markets for tropical flowers from Tequendama province
od: Ángel, Jorge Enrique, i wsp.
Wydane: (2011)

Competitiveness of the potato sector in Colombia: analysis from a macro perspective for the period 2000-2012
od: Monroy-Medina, Germán Andrés, i wsp.
Wydane: (2015)

Comparative study of competitiveness of industrial SMEs from Tundama Province
od: Páez Prieto,Hilda Lucía Jiménez Orozco, Lilia Teresa Bermúdez Correa,Andrés Felipe
Wydane: (2010)

Dinámica y competitividad en la industria Colombiana
od: Sanabria, Segundo Abrahan
Wydane: (2008)

Competitiveness of the Exports of the Mexican Chemical Sector in the United States of America and the European Union, 1994-2015
od: Vázquez López, Raúl
Wydane: (2023)

Matemáticas financieras con aplicación a las normas internacionales de información financiera para Pymes
od: López Sánchez, Lina Marleny, i wsp.
Wydane: (2021)

Diagnosis of accidents in the small and medium mining of Boyacá
od: González-Sierra, Miguel Alfonso, i wsp.
Wydane: (2014)

Hacia un modelo de desarrollo autocentrado
od: Etxezarreta, Miren
Wydane: (2008)