Forgotten effects model in the strategic analysis of media
The consumer's appreciation of a means of communication is the result of the aggregation and composition of certain subjective estimates, which are also different in each individual, about some qualities or characteristics that a particular medium is believed to have. One of the main objectives...
| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Unidad Editorial UPTC
2020
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| Subjects: | |
| Online Access: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9133 |
