Forgotten effects model in the strategic analysis of media

The consumer's appreciation of a means of communication is the result of the aggregation and composition of certain subjective estimates, which are also different in each individual, about some qualities or characteristics that a particular medium is believed to have. One of the main objectives...

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Bibliographic Details

Main Authors:	Gil-Lafuente, Anna M., Amiguet Molina, Luis, Torres Martínez, Agustin
Format:	Online
Language:	spa
Published:	Unidad Editorial UPTC 2020
Subjects:	forgotten effects media strategic analysis efectos olvidados medios de comunicación análisis estratégico
Online Access:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9133
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