Forgotten effects model in the strategic analysis of media

The consumer's appreciation of a means of communication is the result of the aggregation and composition of certain subjective estimates, which are also different in each individual, about some qualities or characteristics that a particular medium is believed to have. One of the main objectives...

Descripción completa

Detalles Bibliográficos

Autores principales:	Gil-Lafuente, Anna M., Amiguet Molina, Luis, Torres Martínez, Agustin
Formato:	Online
Lenguaje:	spa
Publicado:	Unidad Editorial UPTC 2020
Materias:	forgotten effects media strategic analysis efectos olvidados medios de comunicación análisis estratégico
Acceso en línea:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9133