Forgotten effects model in the strategic analysis of media
The consumer's appreciation of a means of communication is the result of the aggregation and composition of certain subjective estimates, which are also different in each individual, about some qualities or characteristics that a particular medium is believed to have. One of the main objectives...
| Autori principali: | , , |
|---|---|
| Natura: | Online |
| Lingua: | spa |
| Pubblicazione: |
Unidad Editorial UPTC
2020
|
| Soggetti: | |
| Accesso online: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9133 |
