The effect of emotional advertising in a gender role: The case of Coca-Cola in Culiacán-Sinaloa
The soft drink industry has led strong advertising strategies, investing large amounts of money in order to capture the attention of cola soda consumers. The objectives of this study are to identify and demonstrate that emotional advertising increases the intention to buy in fizzy drinks in consumer...
| Auteurs principaux: | , , |
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| Format: | Online |
| Langue: | spa |
| Publié: |
Unidad Editorial UPTC
2020
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| Sujets: | |
| Accès en ligne: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9507 |
