Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company
Electronic commerce is causing fundamental changes in companies and commerce at an international level, facilitating transactions and increasing interaction between consumers and merchants, which is why companies are opting for an increasing use of the internet. In this research, the areas of opp...
| Main Authors: | , |
|---|---|
| Format: | Online |
| Language: | spa |
| Published: |
Unidad Editorial UPTC
2020
|
| Subjects: | |
| Online Access: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9518 |
| _version_ | 1801706725961629696 |
|---|---|
| author | Romero Rubio, Salvador Abraham Guzmán Lares, Gregorio |
| author_facet | Romero Rubio, Salvador Abraham Guzmán Lares, Gregorio |
| author_sort | Romero Rubio, Salvador Abraham |
| collection | OJS |
| description |
Electronic commerce is causing fundamental changes in companies and commerce at an international level, facilitating transactions and increasing interaction between consumers and merchants, which is why companies are opting for an increasing use of the internet. In this research, the areas of opportunity generated in the Chilean market were analyzed from the elaboration of an export business plan in the marketing of beauty products to the Chilean market, through an electronic business model in the company The Well Life Company located in the city of Culiacan, Sinaloa, Mexico. The methodological paradigm addressed in this research was qualitative, descriptive, as a single case study, and the semi-structured interview was used as a tool. The company must take into account factors such as globalization, internet usage rates, necessary standards and government or private support, as well as take advantage of the virtues of electronic commerce. In conclusion, the Chilean market is technically feasible for the export of beauty products thanks to its location, the culture of the use of beauty products and the trends in purchases from both national and international stores through the internet.
Keywords: international trade, e-commerce, business plan, exportation, business in Latin America.
JEL Codes: D23, L81, L22, M1, M16
Received: 25/05/2020. Accepted: 20/05/2020. Published: 24/05/2020.
|
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-9518 |
| institution | Revista Inquietud Empresarial |
| language | spa |
| publishDate | 2020 |
| publisher | Unidad Editorial UPTC |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-95182024-04-24T20:34:10Z Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company El comercio electrónico como estrategia de negocios para productos de belleza hacia el mercado chileno: Caso de la empresa the well life company Romero Rubio, Salvador Abraham Guzmán Lares, Gregorio international trade e-commerce business plan exportation business in Latin America comercio internacional comercio electrónico plan de negocios exportación negocios en Latinoamérica Electronic commerce is causing fundamental changes in companies and commerce at an international level, facilitating transactions and increasing interaction between consumers and merchants, which is why companies are opting for an increasing use of the internet. In this research, the areas of opportunity generated in the Chilean market were analyzed from the elaboration of an export business plan in the marketing of beauty products to the Chilean market, through an electronic business model in the company The Well Life Company located in the city of Culiacan, Sinaloa, Mexico. The methodological paradigm addressed in this research was qualitative, descriptive, as a single case study, and the semi-structured interview was used as a tool. The company must take into account factors such as globalization, internet usage rates, necessary standards and government or private support, as well as take advantage of the virtues of electronic commerce. In conclusion, the Chilean market is technically feasible for the export of beauty products thanks to its location, the culture of the use of beauty products and the trends in purchases from both national and international stores through the internet. Keywords: international trade, e-commerce, business plan, exportation, business in Latin America. JEL Codes: D23, L81, L22, M1, M16 Received: 25/05/2020. Accepted: 20/05/2020. Published: 24/05/2020. El comercio electrónico está provocando cambios fundamentales en las empresas y el comercio a nivel internacional, facilitando transacciones y aumentando la interacción entre los consumidores y comerciantes, por lo que las empresas están optando hacia un creciente uso del internet. En esta investigación se analizaron las áreas de oportunidad que generan en el mercado chileno a partir de la elaboración de un plan de negocios de exportación en la comercialización de productos de belleza al mercado chileno, a través de un modelo de negocios electrónico en la empresa The Well Life Company ubicada en la ciudad de Culiacán, Sinaloa, México. El paradigma metodológico abordado en esta investigación fue el cualitativo, descriptivo, como estudio de caso único y se usó la entrevista semiestructurada como herramienta. La empresa debe tomar en cuenta factores como la globalización, índices de uso de internet, normas necesarias y apoyos gubernamentales o privados, así como aprovechar las virtudes del comercio electrónico. Como conclusión, el mercado chileno es técnicamente factible para la exportación de los productos de belleza gracias a su localización, la cultura del uso de los productos de belleza y a las tendencias de compras a tiendas tanto nacionales como internacionales a través del internet. Palabras clave: comercio internacional, comercio electrónico, plan de negocios, exportación, negocios en Latinoamérica. Códigos JEL: D23, L81, L22, M1, M16 Recibidio: 25/05/2020. Aceptado: 20/05/2020. Publicado: 24/05/2020. Unidad Editorial UPTC 2020-05-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9518 10.19053/01211048.9518 Inquietud Empresarial; Vol. 19 No. 2 (2019): Inquietud Empresarial 19 (2) July-December 2019; 67-85 Inquietud Empresarial; Vol. 19 Núm. 2 (2019): Inquietud Empresarial 19 (2) Julio-Diciembre 2019; 67-85 0121-1048 spa https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9518/9332 Derechos de autor 2020 Salvador Abraham Romero Rubio, Gregorio Guzmán Lares http://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | international trade e-commerce business plan exportation business in Latin America comercio internacional comercio electrónico plan de negocios exportación negocios en Latinoamérica Romero Rubio, Salvador Abraham Guzmán Lares, Gregorio Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company |
| title | Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company |
| title_alt | El comercio electrónico como estrategia de negocios para productos de belleza hacia el mercado chileno: Caso de la empresa the well life company |
| title_full | Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company |
| title_fullStr | Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company |
| title_full_unstemmed | Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company |
| title_short | Electronic commerce as a business strategy for beauty products towards the chilean market. Case of the company the well life company |
| title_sort | electronic commerce as a business strategy for beauty products towards the chilean market case of the company the well life company |
| topic | international trade e-commerce business plan exportation business in Latin America comercio internacional comercio electrónico plan de negocios exportación negocios en Latinoamérica |
| topic_facet | international trade e-commerce business plan exportation business in Latin America comercio internacional comercio electrónico plan de negocios exportación negocios en Latinoamérica |
| url | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9518 |
| work_keys_str_mv | AT romerorubiosalvadorabraham electroniccommerceasabusinessstrategyforbeautyproductstowardsthechileanmarketcaseofthecompanythewelllifecompany AT guzmanlaresgregorio electroniccommerceasabusinessstrategyforbeautyproductstowardsthechileanmarketcaseofthecompanythewelllifecompany AT romerorubiosalvadorabraham elcomercioelectronicocomoestrategiadenegociosparaproductosdebellezahaciaelmercadochilenocasodelaempresathewelllifecompany AT guzmanlaresgregorio elcomercioelectronicocomoestrategiadenegociosparaproductosdebellezahaciaelmercadochilenocasodelaempresathewelllifecompany |
