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affective attitude;
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actitud afectiva;
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actitud cognitiva;
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affective attitude;
brand defense
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cognitive attitude;
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defensa de la marca
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marketing;
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Incidence of cognitive and affective attitudes of consumers in the defense of a local brand
by
Otero-Gómez, María Cristina
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Giraldo-Pérez, Wilson
Published 2020
Online
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Revista de Investigación, Desarrollo e Innovación (RIDI)
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Giraldo-Pérez, Wilson
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Otero-Gómez, María Cristina
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spa
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