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Giraldo-Pérez, Wilson
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Giraldo-Pérez, Wilson
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Giraldo-Pérez, Wilson
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1
Incidence of cognitive and affective attitudes of consumers in the defense of a local brand
by
Otero-Gómez, María Cristina
,
Giraldo-Pérez, Wilson
Published 2020
Online
2
Resistance to negative online information of bank brands from consumer attitudes
by
Otero-Gómez, María Cristina
,
Giraldo-Pérez, Wilson
Published 2023
Online
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Related Subjects
actitud afectiva;
actitud cognitiva;
affective attitude;
brand defense
búsqueda en línea;
cognitive attitude;
defensa de la marca
difusión de la información;
fuentes de información;
information dissemination;
information sources;
marketing;
medios sociales
online search;
social media