Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico
This article seeks to determine the relationship of the traditional gastronomy as a tourist attraction of the city of Puebla, Mexico. This research was made under a mixed type: touristic and marketing approach with transversal and correlational analyses. The type of the general hypothesis was correl...
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2020
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10624 |
| _version_ | 1801705990486228992 |
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| author | Acle-Mena, Ramón Sebastián Santos-Díaz, Jessica Yazmín Herrera-López, Beatriz |
| author_facet | Acle-Mena, Ramón Sebastián Santos-Díaz, Jessica Yazmín Herrera-López, Beatriz |
| author_sort | Acle-Mena, Ramón Sebastián |
| collection | OJS |
| description | This article seeks to determine the relationship of the traditional gastronomy as a tourist attraction of the city of Puebla, Mexico. This research was made under a mixed type: touristic and marketing approach with transversal and correlational analyses. The type of the general hypothesis was correlational; therefore, the traditional gastronomy strongly influences in Puebla City as a trigger for tourism. The information was obtained through a survey with 19 items rated with a 5-point Likert scale. The sampling was 383 tourists, those who visited typical food restaurants during Easter week of 2019. The results indicate that the quality and promotion variables have a high correlation while the infrastructure and meaning variables have a moderate correlation, being the attention and entertainment variable the only one presenting a low correlation. It was concluded that the traditional gastronomy is indeed a trigger of the touristic activity in Puebla City. Furthermore, to improve its impact, those in charge of this sector should improve the related aspects with attention and entertainment to achieve a better experience for the visitors. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-10624 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | spa |
| publishDate | 2020 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-106242021-12-07T22:17:47Z Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico La gastronomía tradicional como atractivo turístico de la ciudad de Puebla, México Acle-Mena, Ramón Sebastián Santos-Díaz, Jessica Yazmín Herrera-López, Beatriz tourist atracttion; traditional food; ethnic products; Puebla atractivo turístico; gastronomía tradicional; productos étnicos; Puebla; poblana This article seeks to determine the relationship of the traditional gastronomy as a tourist attraction of the city of Puebla, Mexico. This research was made under a mixed type: touristic and marketing approach with transversal and correlational analyses. The type of the general hypothesis was correlational; therefore, the traditional gastronomy strongly influences in Puebla City as a trigger for tourism. The information was obtained through a survey with 19 items rated with a 5-point Likert scale. The sampling was 383 tourists, those who visited typical food restaurants during Easter week of 2019. The results indicate that the quality and promotion variables have a high correlation while the infrastructure and meaning variables have a moderate correlation, being the attention and entertainment variable the only one presenting a low correlation. It was concluded that the traditional gastronomy is indeed a trigger of the touristic activity in Puebla City. Furthermore, to improve its impact, those in charge of this sector should improve the related aspects with attention and entertainment to achieve a better experience for the visitors. Este artículo busca determinar la relación de la gastronomía tradicional como atractivo turístico de la ciudad de Puebla, México. La investigación se realizó bajo un enfoque turístico-mercadológico de tipo mixto, con cortes correlacional y transversal. La hipótesis general fue de tipo correlacional, así: la gastronomía tradicional incide fuertemente en la ciudad de Puebla como atractivo detonante turístico. La información se recolectó a través de un cuestionario de 19 ítems, evaluados con una escala Likert de 5 puntos. La muestra fue de 383 turistas, que visitaron los restaurantes de comida típica durante la Semana Santa de 2019. Los resultados indican que las variables de calidad y promoción, tienen una correlación alta; mientras que las variables de infraestructura y significado, , presentan una correlación moderada; siendo la variable de atención y entretenimiento, la única que presenta una correlación baja. Se concluye que la gastronomía tradicional sí es un detonante de la actividad turística en la ciudad de Puebla. Además, para mejorar su impacto, los encargados del sector deberían mejorar los aspectos relacionados con la atención y el entretenimiento, para lograr una mejor experiencia de los visitantes Universidad Pedagógica y Tecnológica de Colombia 2020-02-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10624 10.19053/20278306.v10.n2.2020.10624 Revista de Investigación, Desarrollo e Innovación; Vol. 10 No. 2 (2020): Enero-Junio; 237-248 Revista de Investigación, Desarrollo e Innovación; Vol. 10 Núm. 2 (2020): Enero-Junio; 237-248 2389-9417 2027-8306 spa https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10624/8993 https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10624/11212 Derechos de autor 2020 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN |
| spellingShingle | tourist atracttion; traditional food; ethnic products; Puebla atractivo turístico; gastronomía tradicional; productos étnicos; Puebla; poblana Acle-Mena, Ramón Sebastián Santos-Díaz, Jessica Yazmín Herrera-López, Beatriz Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico |
| title | Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico |
| title_alt | La gastronomía tradicional como atractivo turístico de la ciudad de Puebla, México |
| title_full | Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico |
| title_fullStr | Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico |
| title_full_unstemmed | Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico |
| title_short | Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico |
| title_sort | traditional gastronomy as a tourist attraction in the city of puebla mexico |
| topic | tourist atracttion; traditional food; ethnic products; Puebla atractivo turístico; gastronomía tradicional; productos étnicos; Puebla; poblana |
| topic_facet | tourist atracttion; traditional food; ethnic products; Puebla atractivo turístico; gastronomía tradicional; productos étnicos; Puebla; poblana |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10624 |
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