Incidence of cognitive and affective attitudes of consumers in the defense of a local brand

From marketing, this study explores the perceptions of consumers about the local brand La Catira Industria Láctea, located in the department of Meta, Colombia. It aims to analyze the cognitive and affective attitudes of the consumer in relation to the brand in order to establish the variable with th...

Полное описание

Библиографические подробности
Главные авторы: Otero-Gómez, María Cristina, Giraldo-Pérez, Wilson
Формат: Online
Язык:spa
Опубликовано: Universidad Pedagógica y Tecnológica de Colombia 2020
Предметы:
Online-ссылка:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10627