A bibliometric analysis of the product line design problem

In the product design problem, firms aim to find suitable configurations of product attributes with the objective of increasing their participation in the marketplace. This problem belongs to the field of quantitative marketing and is considered a NP-Hard problem, due to its wide search space for an...

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Bibliografische gegevens
Hoofdauteurs: Romero-Serrano, Alma Montserrat, Ahumada-Valenzuela, Omar, Leyva-Lopez, Juan Carlos, Velazquez-Cazares, Marlenne Gisela
Formaat: Online
Taal:eng
Gepubliceerd in: Unidad Editorial UPTC 2021
Onderwerpen:
Online toegang:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11411