Sustainable marketing: A bibliometric study

The purpose of this bibliometric study is to investigate the state of the art in the subject of sustainable marketing in the scientific search engines Scopus and Web of Science. A literature search was carried out in the aforementioned search engines. The applied methodology was the bibliometric tec...

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Detalles Bibliográficos

Main Authors:	Lara Félix, Jesús Humberto, Mejía Trejo, Juan
Formato:	Online
Idioma:	spa
Publicado:	Unidad Editorial UPTC 2021
Subjects:	Análisis bibliométrico mercadotecnia sustentable estrategia Bibliometric Analysis Sustainable Marketing Strategy
Acceso en liña:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/12452