Corporate strategy in multinational environments: Carvajal S.A. case
This case allows a deeper understanding of corporate strategies in multinational environments, through the study of the Colombian company CarvajalS.A., which reflects a harmony between what we want to become and what it is. Thus, their strategy has enabled it to make better competitive position. By...
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2011
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/1309 |
| _version_ | 1801705977919045632 |
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| author | González Calixto, Mónica Bibiana |
| author_facet | González Calixto, Mónica Bibiana |
| author_sort | González Calixto, Mónica Bibiana |
| collection | OJS |
| description | This case allows a deeper understanding of corporate strategies in multinational environments, through the study of the Colombian company CarvajalS.A., which reflects a harmony between what we want to become and what it is. Thus, their strategy has enabled it to make better competitive position. By tracking the historical development and from information obtained from the company and previous studies in the same, are identified and validated multinationalization strategies it has implemented to settle in a global environment, which sets out what were the powers that have different and that stand out internationally and discusses how the company has aligned with the global requirements of transparency and management of its corporate governance. To maintain and improve its position in a global environment, this company can among other things, issue shares, analysis of attractiveness, strengthen your marketing strategies, improve knowledge transfer processes, leverage resources, think globally and continue to innovate. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-1309 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | spa |
| publishDate | 2011 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-13092018-07-10T20:16:36Z Corporate strategy in multinational environments: Carvajal S.A. case Estrategias corporativas en entornos multinacionales: caso Carvajal S.A. González Calixto, Mónica Bibiana Strategy multinationalization strategies distinctive competencies corporate governance. This case allows a deeper understanding of corporate strategies in multinational environments, through the study of the Colombian company CarvajalS.A., which reflects a harmony between what we want to become and what it is. Thus, their strategy has enabled it to make better competitive position. By tracking the historical development and from information obtained from the company and previous studies in the same, are identified and validated multinationalization strategies it has implemented to settle in a global environment, which sets out what were the powers that have different and that stand out internationally and discusses how the company has aligned with the global requirements of transparency and management of its corporate governance. To maintain and improve its position in a global environment, this company can among other things, issue shares, analysis of attractiveness, strengthen your marketing strategies, improve knowledge transfer processes, leverage resources, think globally and continue to innovate. El presente caso permite profundizar en el conocimiento de estrategias corporativas en entornos multinacionales, por medio del estudio de la empresa Colombiana Carvajal S.A., la cual, refleja una armonía entre lo que quiere llegar a ser y lo que es. Así, su estrategia le ha permitido tomar mejores posiciones competitivas. Haciendo un seguimiento de su desarrollo histórico y a partir de información obtenida de la empresa y estudios previos realizados en la misma, se identifican y validan las estrategias de multinacionalización que ha implementado para ubicarse en un entorno mundial, se establecen cuáles han sido las competencias que la han hecho diferente y la destacan internacionalmente y se analiza la manera en que la empresa se ha alineado con los requerimientos mundiales de transparencia y el manejo de su gobierno corporativo. Para mantener y mejorar su posición en un entorno mundial, esta empresa puede entre otras cosas, emitir acciones, realizar análisis de atractividad, fortalecer sus estrategias de marketing, mejorar sus procesos de transferencia de conocimiento, aprovechar sus recursos, pensar globalmente y continuar innovando.Palabras Clave: Estrategia, estrategias de multinacionalización, competencias distintivas, gobierno corporativo.AbstractThis case allows a deeper understanding of corpor a te s t r a tegi e s in mul t ina t iona l environments, through the study of the Colombian company Carvajal S.A., which reflects a harmony between what we want to become and what it is. Thus, their strategy has enabled it to make better competitive position. By tracking the historical development and from information obtained from the company and previous studies in the same, are identified and validated multinationalization strategies it has implemented to settle in a global environment, which sets out what were the powers that have different and that stand out internationally and discusses how the company has al igned wi th the global requirements of transparency and management of its corporate governance. To maintain and improve its position in a global environment, this company can among other things, issue shares, analysis of attractiveness, strengthen your marketing strategies, improve knowledge transfer processes, leverage resources, think globally and continue to innovate.Keywords: Strategy, multinationalization strategies,distinctive competencies, corporate governance. Universidad Pedagógica y Tecnológica de Colombia 2011-08-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/1309 Revista de Investigación, Desarrollo e Innovación; Vol. 2 No. 1 (2011): July-December; 52-64 Revista de Investigación, Desarrollo e Innovación; Vol. 2 Núm. 1 (2011): Julio-Diciembre; 52-64 2389-9417 2027-8306 spa https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/1309/1304 Derechos de autor 2011 REVISTA DE INVESTIGACIÓN DESARROLLO E INNOVACIÓN |
| spellingShingle | Strategy multinationalization strategies distinctive competencies corporate governance. González Calixto, Mónica Bibiana Corporate strategy in multinational environments: Carvajal S.A. case |
| title | Corporate strategy in multinational environments: Carvajal S.A. case |
| title_alt | Estrategias corporativas en entornos multinacionales: caso Carvajal S.A. |
| title_full | Corporate strategy in multinational environments: Carvajal S.A. case |
| title_fullStr | Corporate strategy in multinational environments: Carvajal S.A. case |
| title_full_unstemmed | Corporate strategy in multinational environments: Carvajal S.A. case |
| title_short | Corporate strategy in multinational environments: Carvajal S.A. case |
| title_sort | corporate strategy in multinational environments carvajal s a case |
| topic | Strategy multinationalization strategies distinctive competencies corporate governance. |
| topic_facet | Strategy multinationalization strategies distinctive competencies corporate governance. |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/1309 |
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