Analysis and Evaluation of International Natural Honey Markets

The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing internat...

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Bibliographic Details

Main Authors:	Castro Fajardo, Hermes, Otálora Gómez, Lina María, Chavarro Miranda, Fernando
Format:	Online
Language:	spa
Published:	Universidad Pedagógica y Tecnológica de Colombia 2022
Subjects:	international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad
Online Access:	https://revistas.uptc.edu.co/index.php/cenes/article/view/14129