Analysis and Evaluation of International Natural Honey Markets
The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing internat...
| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2022
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| Online Access: | https://revistas.uptc.edu.co/index.php/cenes/article/view/14129 |
| _version_ | 1801705968932749312 |
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| author | Castro Fajardo, Hermes Otálora Gómez, Lina María Chavarro Miranda, Fernando |
| author_facet | Castro Fajardo, Hermes Otálora Gómez, Lina María Chavarro Miranda, Fernando |
| author_sort | Castro Fajardo, Hermes |
| collection | OJS |
| description | The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing international competition and seize its opportunities. The matrix of attractiveness and competitiveness, explained here, guides the decision about where and how to enter international markets, for this, the Boston Consulting Group (BCG) matrix was adapted in its original axes by per capita consumption and market growth to locate the target countries in quadrants according to the life cycle of the product (introduction, growth, maturity and obsolescence) or with axes of per capita consumption and apparent price to locate competitive strategies (leadership in costs, differentiation and focus), facilitating the design of international marketing plans. The research shows that France is positioned as the market with the greatest potential to be approached with the possibility of national producers to offer value propositions based on differentiation and focus. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-14129 |
| institution | Revista Apuntes del Cenes |
| language | spa |
| publishDate | 2022 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-141292023-08-31T23:14:03Z Analysis and Evaluation of International Natural Honey Markets Análisis y evaluación de mercados internacionales de la miel natural Castro Fajardo, Hermes Otálora Gómez, Lina María Chavarro Miranda, Fernando international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad marketing The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing international competition and seize its opportunities. The matrix of attractiveness and competitiveness, explained here, guides the decision about where and how to enter international markets, for this, the Boston Consulting Group (BCG) matrix was adapted in its original axes by per capita consumption and market growth to locate the target countries in quadrants according to the life cycle of the product (introduction, growth, maturity and obsolescence) or with axes of per capita consumption and apparent price to locate competitive strategies (leadership in costs, differentiation and focus), facilitating the design of international marketing plans. The research shows that France is positioned as the market with the greatest potential to be approached with the possibility of national producers to offer value propositions based on differentiation and focus. La investigación tiene como objetivo clasificar los países para orientar la internacionalización de los productores de miel natural en Colombia al aplicarles la matriz de atractividad y competitividad, ya que el mercado actual exige a las empresas acciones que generen ventajas competitivas para enfrentar la creciente competencia internacional y aprovechar sus oportunidades. La matriz de atractividad y competitividad, aquí explicada, orienta la decisión acerca de a dónde y cómo entrar en mercados internacionales, para ello, se adaptó la matriz Boston Consulting Group (BCG) en sus ejes originales por el consumo per cápita y crecimiento del mercado para ubicar a los países objetivo en cuadrantes acordes con el ciclo de vida del producto (introducción, crecimiento, madurez y obsolescencia) o con ejes de consumo per cápita y precio aparente para ubicar las estrategias competitivas (liderazgo en costos, diferenciación y enfoque), lo que facilita el diseño de los planes de mercadeo internacional. La investigación muestra que Francia se posiciona como el mercado de mayor potencial para ser abordado con la posibilidad de los productores nacionales para ofrecer propuestas de valor basadas en la diferenciación y enfoque. Universidad Pedagógica y Tecnológica de Colombia 2022-07-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer reviewed Article application/pdf text/xml https://revistas.uptc.edu.co/index.php/cenes/article/view/14129 10.19053/01203053.v41.n74.2022.14129 Apuntes del Cenes; Vol. 41 No. 74 (2022); 201-240 Apuntes del Cenes; Vol. 41 Núm. 74 (2022); 201-240 2256-5779 0120-3053 spa https://revistas.uptc.edu.co/index.php/cenes/article/view/14129/12062 https://revistas.uptc.edu.co/index.php/cenes/article/view/14129/12117 https://revistas.uptc.edu.co/index.php/cenes/article/view/14129/13425 Copyright (c) 2022 Hermes Castro Fajardo http://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad marketing Castro Fajardo, Hermes Otálora Gómez, Lina María Chavarro Miranda, Fernando Analysis and Evaluation of International Natural Honey Markets |
| title | Analysis and Evaluation of International Natural Honey Markets |
| title_alt | Análisis y evaluación de mercados internacionales de la miel natural |
| title_full | Analysis and Evaluation of International Natural Honey Markets |
| title_fullStr | Analysis and Evaluation of International Natural Honey Markets |
| title_full_unstemmed | Analysis and Evaluation of International Natural Honey Markets |
| title_short | Analysis and Evaluation of International Natural Honey Markets |
| title_sort | analysis and evaluation of international natural honey markets |
| topic | international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad marketing |
| topic_facet | international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad marketing |
| url | https://revistas.uptc.edu.co/index.php/cenes/article/view/14129 |
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