Analysis and Evaluation of International Natural Honey Markets

The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing internat...

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Autori principali: Castro Fajardo, Hermes, Otálora Gómez, Lina María, Chavarro Miranda, Fernando
Natura: Online
Lingua:spa
Pubblicazione: Universidad Pedagógica y Tecnológica de Colombia 2022
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Accesso online:https://revistas.uptc.edu.co/index.php/cenes/article/view/14129

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