Analysis and Evaluation of International Natural Honey Markets

The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing internat...

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Detalhes bibliográficos

Main Authors:	Castro Fajardo, Hermes, Otálora Gómez, Lina María, Chavarro Miranda, Fernando
Formato:	Online
Idioma:	spa
Publicado em:	Universidad Pedagógica y Tecnológica de Colombia 2022
Assuntos:	international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad
Acesso em linha:	https://revistas.uptc.edu.co/index.php/cenes/article/view/14129