Analysis and Evaluation of International Natural Honey Markets

The research aims to classify the countries to guide the internationalization of natural honey producers in Colombia by applying the matrix of attractiveness and competitiveness, since the current market demands from companies actions that generate competitive advantages to face the growing internat...

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Main Authors:	Castro Fajardo, Hermes, Otálora Gómez, Lina María, Chavarro Miranda, Fernando
格式:	Online
语言:	spa
出版:	Universidad Pedagógica y Tecnológica de Colombia 2022
主题:	international trade globalization attractiveness competitiveness marketing comercio internacional globalización atractividad competitividad
在线阅读:	https://revistas.uptc.edu.co/index.php/cenes/article/view/14129