The ethics of marketing in Colombia a look from some experts of the academy
This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2022
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260 |
| _version_ | 1801706008193531904 |
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| author | Londoño-Cardozo, José Tello-Castrillón , Carlos |
| author_facet | Londoño-Cardozo, José Tello-Castrillón , Carlos |
| author_sort | Londoño-Cardozo, José |
| collection | OJS |
| description | This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results show that the ethics taught in Colombian undergraduate programs has a hegemonic moral position based on utilitarian ethics, which is important for the professionals of marketing and comes from religious morality. It is also taught through ethical codes and tends to be a cross subject in curricula. Although several universities try to incorporate the ethical issues throughout their curricula, other universities have eliminated this component or have left the learning of this component as a student's choice. The ethics approach taught in undergraduate marketing programs in Colombia should be reviewed to avoid phenomena in the national context that are considered inappropriate, such as unfair competition or misleading advertising. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-15260 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | spa |
| publishDate | 2022 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-152602023-07-24T23:08:09Z The ethics of marketing in Colombia a look from some experts of the academy La ética del marketing en Colombia desde la mirada de algunos expertos de la academia Londoño-Cardozo, José Tello-Castrillón , Carlos protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results show that the ethics taught in Colombian undergraduate programs has a hegemonic moral position based on utilitarian ethics, which is important for the professionals of marketing and comes from religious morality. It is also taught through ethical codes and tends to be a cross subject in curricula. Although several universities try to incorporate the ethical issues throughout their curricula, other universities have eliminated this component or have left the learning of this component as a student's choice. The ethics approach taught in undergraduate marketing programs in Colombia should be reviewed to avoid phenomena in the national context that are considered inappropriate, such as unfair competition or misleading advertising. Este trabajo tiene como propósito identificar la ética implícita en el marketing en Colombia a partir de la visión de profesores expertos de las mejores universidades del país. El diseño metodológico fue el análisis hermenéutico de la información recogida en entrevistas semidirigidas. Los resultados identifican que la ética impartida en los pregrados de Colombia: tiene una postura moral hegemónica basada en la ética utilitarista; es importante para el profesional de mercadeo; deviene de la moral religiosa; se enseña a través de códigos de ética y tiende a ser incluida transversalmente en los currículos. Varias universidades incorporan, transversalmente, cuestiones éticas en sus currículos, mientras que otras eliminan o dejan a elección del estudiante el aprendizaje de este componente. El enfoque de ética que se imparte en los programas de pregrado en marketing en Colombia debe ser revisado, para evitar fenómenos del contexto nacional que se consideran inadecuados, como la competencia desleal o la publicidad engañosa. Universidad Pedagógica y Tecnológica de Colombia 2022-08-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260 10.19053/20278306.v12.n2.2022.15260 Revista de Investigación, Desarrollo e Innovación; Vol. 12 No. 2 (2022): Julio-Diciembre; 197-212 Revista de Investigación, Desarrollo e Innovación; Vol. 12 Núm. 2 (2022): Julio-Diciembre; 197-212 2389-9417 2027-8306 spa https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260/12474 https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260/13207 Derechos de autor 2022 Revista de Investigación, Desarrollo e Innovación |
| spellingShingle | protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético Londoño-Cardozo, José Tello-Castrillón , Carlos The ethics of marketing in Colombia a look from some experts of the academy |
| title | The ethics of marketing in Colombia a look from some experts of the academy |
| title_alt | La ética del marketing en Colombia desde la mirada de algunos expertos de la academia |
| title_full | The ethics of marketing in Colombia a look from some experts of the academy |
| title_fullStr | The ethics of marketing in Colombia a look from some experts of the academy |
| title_full_unstemmed | The ethics of marketing in Colombia a look from some experts of the academy |
| title_short | The ethics of marketing in Colombia a look from some experts of the academy |
| title_sort | ethics of marketing in colombia a look from some experts of the academy |
| topic | protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético |
| topic_facet | protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260 |
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