The ethics of marketing in Colombia a look from some experts of the academy

This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...

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書誌詳細

主要な著者:	Londoño-Cardozo, José, Tello-Castrillón , Carlos
フォーマット:	Online
言語:	spa
出版事項:	Universidad Pedagógica y Tecnológica de Colombia 2022
主題:	protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético
オンライン･アクセス:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260