The ethics of marketing in Colombia a look from some experts of the academy

This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors’ perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi-directed interviews. The results s...

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Main Authors:	Londoño-Cardozo, José, Tello-Castrillón , Carlos
格式:	Online
语言:	spa
出版:	Universidad Pedagógica y Tecnológica de Colombia 2022
主题:	protestant ethics; ethics teaching; business schools; ethical marketing ética protestante; enseñanza de la ética; escuelas de negocios; marketing ético
在线阅读:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/15260