Strategic determinants of market orientation since the pandemic: a scoping review

A scoping review is presented whose objective is to analyze the strategic determinants of the concept of market orientation from the beginning of the Covid-19 pandemic. 60 specialized articles were taken as reference, published in databases such as Scielo, Dialnet, Scopus and repositories of indexed...

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Autors principals:	Hernández-Gil, Cristian, Cabrera-Sánchez, Andrés
Format:	Online
Idioma:	spa
Publicat:	Universidad Pedagógica y Tecnológica de Colombia 2023
Matèries:	management; marketing; market orientation; user gestión; orientación al mercado; usuario
Accés en línia:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16066