Strategic determinants of market orientation since the pandemic: a scoping review

A scoping review is presented whose objective is to analyze the strategic determinants of the concept of market orientation from the beginning of the Covid-19 pandemic. 60 specialized articles were taken as reference, published in databases such as Scielo, Dialnet, Scopus and repositories of indexed...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Hernández-Gil, Cristian, Cabrera-Sánchez, Andrés
Μορφή:	Online
Γλώσσα:	spa
Έκδοση:	Universidad Pedagógica y Tecnológica de Colombia 2023
Θέματα:	management; marketing; market orientation; user gestión; orientación al mercado; usuario
Διαθέσιμο Online:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16066