Strategic determinants of market orientation since the pandemic: a scoping review

A scoping review is presented whose objective is to analyze the strategic determinants of the concept of market orientation from the beginning of the Covid-19 pandemic. 60 specialized articles were taken as reference, published in databases such as Scielo, Dialnet, Scopus and repositories of indexed...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Hernández-Gil, Cristian, Cabrera-Sánchez, Andrés
स्वरूप: Online
भाषा:spa
प्रकाशित: Universidad Pedagógica y Tecnológica de Colombia 2023
विषय:
ऑनलाइन पहुंच:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16066