Strategic determinants of market orientation since the pandemic: a scoping review

A scoping review is presented whose objective is to analyze the strategic determinants of the concept of market orientation from the beginning of the Covid-19 pandemic. 60 specialized articles were taken as reference, published in databases such as Scielo, Dialnet, Scopus and repositories of indexed...

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Bibliografski detalji
Glavni autori: Hernández-Gil, Cristian, Cabrera-Sánchez, Andrés
Format: Online
Jezik:spa
Izdano: Universidad Pedagógica y Tecnológica de Colombia 2023
Teme:
Online pristup:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16066

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