Strategic determinants of market orientation since the pandemic: a scoping review

Strategic determinants of market orientation since the pandemic: a scoping review

A scoping review is presented whose objective is to analyze the strategic determinants of the concept of market orientation from the beginning of the Covid-19 pandemic. 60 specialized articles were taken as reference, published in databases such as Scielo, Dialnet, Scopus and repositories of indexed...

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Príomhchruthaitheoirí:	Hernández-Gil, Cristian, Cabrera-Sánchez, Andrés
Formáid:	Online
Teanga:	spa
Foilsithe / Cruthaithe:	Universidad Pedagógica y Tecnológica de Colombia 2023
Ábhair:	management; marketing; market orientation; user gestión; orientación al mercado; usuario
Rochtain ar líne:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16066

Míreanna comhchosúla

Measuring of market orientation of handicraft companies in boyacá and its impact on business results
de réir: Riveros, Sonia Yajqueline Mateus, et al.
Foilsithe / Cruthaithe: (2011)

Have been informationally efficient stock markets?
de réir: Duarte, Juan Benjamín Duarte, et al.
Foilsithe / Cruthaithe: (2014)

Peasant markets, ¿a strategy to implement food sovereignty? Case Sibate (Cundinamarca)
de réir: Pachón-Romero, Jenny Paola, et al.
Foilsithe / Cruthaithe: (2020)

Balance and characteristics of job market and employment generation in Colombia 2002-2010
de réir: Torres, Roberto Mauricio Sánchez
Foilsithe / Cruthaithe: (2013)

Economic regulation: an approach totheoretical and conceptual framework
de réir: Romero-Alvarado, Luz Marina
Foilsithe / Cruthaithe: (2015)

New generations and the labor market: Challenges in current educational relevance
de réir: Gómez Muñiz, Magdiel, et al.
Foilsithe / Cruthaithe: (2021)

Marketing territorial, similitudes y diferencias con el marketing empresarial
de réir: Cuervo García, Emilian Almilcar
Foilsithe / Cruthaithe: (2016)

Analysis and Evaluation of International Natural Honey Markets
de réir: Castro Fajardo, Hermes, et al.
Foilsithe / Cruthaithe: (2022)

International Standards and Accounting Education
de réir: Sánchez, Lina Marleny López
Foilsithe / Cruthaithe: (2013)

Market, Consumption and Livestock Practices in the Cundiboyacense High Plateau. The Paipa and Tunja Cases
de réir: Bonnett Vélez, Diana; Editora de la Revista Fronteras de la Historia, et al.
Foilsithe / Cruthaithe: (2021)

Identification of advantages and disadvantages of commercialisation channels in peasant economies in two municipalities from Meta and Cundinamarca, Colombia
de réir: López-Posada, Juan Carlos, et al.
Foilsithe / Cruthaithe: (2017)

The cost of equity in emerging markets : the Latin American case
de réir: Garay, Urbi, et al.
Foilsithe / Cruthaithe: (2021)

El marketing relacional en el proceso de fidelización de clientes. Caso grandes constructoras de Manizales
de réir: Torres Camacho, María Cristina, et al.
Foilsithe / Cruthaithe: (2015)

Economic Analysis of the Production of Eggplant (Solanum melongena L.) in Two Producing Areas of the Colombian Caribbean: Sucre Savannas and Sinú Valley in Córdoba
de réir: Martínez-Reina, Antonio María, et al.
Foilsithe / Cruthaithe: (2019)

Sales teams and its impact on the performance of the organizations: a systematic review of the literature
de réir: Cardona-Arbeláez, Diego Alonso, et al.
Foilsithe / Cruthaithe: (2022)

Rebranding: the road to competitiveness of small and medium businesses
de réir: Hernández-Gil, Cristian, et al.
Foilsithe / Cruthaithe: (2018)

Testing the Weak Form of Efficient Market Hypothesis and Causality Analysis in Colombian Food Supply Centers
de réir: Talero-Sarmiento, Leonardo Hernán, et al.
Foilsithe / Cruthaithe: (2019)

Marketing strategies for Colombian artisans in international markets
de réir: Benavides, Laura Alejandra, et al.
Foilsithe / Cruthaithe: (2021)

The ethics of marketing in Colombia a look from some experts of the academy
de réir: Londoño-Cardozo, José, et al.
Foilsithe / Cruthaithe: (2022)

Concepción empírica del marketing territorial en Boyacá a partir de los empresarios, entidades gubernamentales y gremios
de réir: Caro Maldonado, Yessika Alejandra
Foilsithe / Cruthaithe: (2016)

Alienated connections between economy, marketing and globalization
de réir: Garcés Cano, Jorge Enrique
Foilsithe / Cruthaithe: (2015)

The labor market from a spatial perspective
de réir: González, Karina Acevedo, et al.
Foilsithe / Cruthaithe: (2013)

Sustainable marketing: A bibliometric study
de réir: Lara Félix, Jesús Humberto, et al.
Foilsithe / Cruthaithe: (2021)

Bibliometric Study of the Innovation and Marketing of Services in the Restaurant Industry
de réir: Monroy Ceseña, Mauro Alejandro
Foilsithe / Cruthaithe: (2022)

La ciudad calidoscópica
de réir: Abramo, Pedro
Foilsithe / Cruthaithe: (2009)

Higher education in Colombia: An analysis of Its decline
de réir: Ardila Franco, Yurani Stella
Foilsithe / Cruthaithe: (2023)

Marketing digital : como posicioné mi negocio en la red
de réir: Báez Báez, Hernán Antonio, et al.
Foilsithe / Cruthaithe: (2022)

La publicidad, una estrategia de éxito para las micro, pequeñas y medianas empresas de la región centro y suroeste del Estado de Hidalgo
de réir: Flores Jiménez, Ruth, et al.
Foilsithe / Cruthaithe: (2015)

Cowpea Bean (Vigna unguiculata L. Walp): socioeconomic and technological perspective in the Colombian Caribbean: Economic and technological analysis of Caupí bean productio
de réir: MARTINEZ REINA, Antonio Maria, et al.
Foilsithe / Cruthaithe: (2020)

The university effect in Valle del Cauca 2009: a multilevel analysis
de réir: Castillo Caicedo, Maribel, et al.
Foilsithe / Cruthaithe: (2015)

Price Formation in the Value Chain of Eggplant (Solanum melongena L.) in Córdoba, Colombia
de réir: Martínez-Reina, Antonio María
Foilsithe / Cruthaithe: (2023)

Incidence of cognitive and affective attitudes of consumers in the defense of a local brand
de réir: Otero-Gómez, María Cristina, et al.
Foilsithe / Cruthaithe: (2020)

The Grain of the Gods. Production Chain and Circulation of the Cacao of the Government of Girón in the Internal Neogranadino Market 1770-1810
de réir: Bedolla Acevedo, Jason Andrés
Foilsithe / Cruthaithe: (2023)

El papel de los tributos en los fallos del mercado
de réir: Romero Becerra, John Tairo
Foilsithe / Cruthaithe: (2008)

Fintech and Start-ups: A Systematic Literature Review
de réir: Sanchez Obando, Jhon Wilder, et al.
Foilsithe / Cruthaithe: (2023)

The Great Labor Discontent, A Review of The Trends to Consider
de réir: Montaudon-Tomas, Cynthia M., et al.
Foilsithe / Cruthaithe: (2023)

Increased Crime and Decreased Labour Participation in the Income in Mexico
de réir: Velázquez Orihuela, Daniel, et al.
Foilsithe / Cruthaithe: (2019)

Changes in urban land rent due to the use of land-use planning regulatory instruments, Chapinero district, Bogotá, Colombia
de réir: Rojas, Cesar Augusto, et al.
Foilsithe / Cruthaithe: (2023)

Implementation of a Service-Oriented Architecture for Applications in Physical Rehabilitation
de réir: Camacho, John Alexander, et al.
Foilsithe / Cruthaithe: (2017)

Evaluation of User Interfaces Description Languages to Augmented Reality
de réir: Cruz-Carrizales, Camilo-Andrés, et al.
Foilsithe / Cruthaithe: (2021)