Adaptation Strategies of the Colombian Hotel Industry During the Pandemic

Different aspects related to business dynamics motivate the design and execution of strategies. In the case of the Colombian hospitality industry, the recent price regulation, the emergence of disruptive technologies, and events affecting public health demonstrate the need to outline appropriate tac...

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Bibliographic Details

Main Authors:	López Cadavid, Diego Alejandro, Restrepo Morales, Jorge Aníbal, Vanegas López, Juan Gabriel, Arango Mesa, Maria Alexandra
Format:	Online
Language:	eng
Published:	Universidad Pedagógica y Tecnológica de Colombia 2024
Subjects:	prices Colombia crisis management business strategy COVID-19 pandemic Digital technology gestión de crisis estrategia empresarial pandemia COVID-19 digitalización precios
Online Access:	https://revistas.uptc.edu.co/index.php/cenes/article/view/16500