Management of Colombian hotel companies' websites: an empirical approach

The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigab...

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Détails bibliographiques

Auteurs principaux:	Eslava-Zapata, Rolando, Cárdenas, Diego, Chacón-Guerrero, Edixón
Format:	Online
Langue:	eng
Publié:	Universidad Pedagógica y Tecnológica de Colombia 2023
Sujets:	management; websites; hotel companies; client relationship gestión; páginas web; empresas hoteleras; relación con los clientes
Accès en ligne:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829