Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models

Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and stati...

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Bibliographic Details

Main Authors:	Cepeda-Araque, Carmen Helena, Cárdenas-Ojeda, Sandra Patricia, Alarcón-Guarín, Reinaldo, Martínez-Niño, Carlos Alberto
Format:	Online
Language:	eng
Published:	Universidad Pedagógica y Tecnológica de Colombia 2023
Subjects:	perceived quality; pollen consumption; structural equation models; partial least squares calidad percibida; consumo polen; modelos de ecuaciones estructurales; mínimos cuadrados parciales
Online Access:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839