Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models
Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and stati...
| Main Authors: | , , , |
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| Format: | Online |
| Language: | eng |
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Universidad Pedagógica y Tecnológica de Colombia
2023
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839 |
| _version_ | 1801706013185802240 |
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| author | Cepeda-Araque, Carmen Helena Cárdenas-Ojeda, Sandra Patricia Alarcón-Guarín, Reinaldo Martínez-Niño, Carlos Alberto |
| author_facet | Cepeda-Araque, Carmen Helena Cárdenas-Ojeda, Sandra Patricia Alarcón-Guarín, Reinaldo Martínez-Niño, Carlos Alberto |
| author_sort | Cepeda-Araque, Carmen Helena |
| collection | OJS |
| description | Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and statistical validation of a questionary to assess the preferences of bee pollen consumers and the model that supports the relationships between the constructs characterizing them. Model development was based on the premise that pollen quality perception affects consumer satisfaction. To test this premise, a reflexive measure model was used to design the Pollen Preferences Determination Questionary (PPDQ). Data from a pilot sample were used to evaluate the measure and structural models via structural equations models fitted through partial least squares (SEM-PLS). The results showed the validity of the PPDQ since the indicators load its constructs appropriately, particularly for satisfaction and intrinsic quality. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-16839 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | eng |
| publishDate | 2023 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-168392024-05-30T03:55:55Z Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models Cepeda-Araque, Carmen Helena Cárdenas-Ojeda, Sandra Patricia Alarcón-Guarín, Reinaldo Martínez-Niño, Carlos Alberto perceived quality; pollen consumption; structural equation models; partial least squares calidad percibida; consumo polen; modelos de ecuaciones estructurales; mínimos cuadrados parciales Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and statistical validation of a questionary to assess the preferences of bee pollen consumers and the model that supports the relationships between the constructs characterizing them. Model development was based on the premise that pollen quality perception affects consumer satisfaction. To test this premise, a reflexive measure model was used to design the Pollen Preferences Determination Questionary (PPDQ). Data from a pilot sample were used to evaluate the measure and structural models via structural equations models fitted through partial least squares (SEM-PLS). The results showed the validity of the PPDQ since the indicators load its constructs appropriately, particularly for satisfaction and intrinsic quality. Boyacá es uno de los mayores productores de polen apícola (o corbicular) en Colombia. Sin embargo, se desconocen las preferencias del consumidor de polen en la región, por consiguiente, no existen antecedentes para proponer estrategias de comercialización que beneficien al apicultor y al consumidor. Este estudio presenta el diseño y validación estadística de un instrumento para la valoración de las preferencias de los consumidores de polen apícola y el modelo que sustenta las relaciones entre los constructos que las caracterizan. El desarrollo del modelo se basó en la premisa de que la calidad percibida sobre el polen influye en la satisfacción del consumidor. Para comprobar esta premisa se diseñó, sobre la base de un modelo de medida reflexivo, el Cuestionario Determinación Preferencias Polen (CDPP). La evaluación de los modelos de medida y estructural se realizó empleando modelos de ecuaciones estructurales ajustados mediante mínimos cuadrados parciales (SEM-PLS por sus siglas en inglés). Los resultados muestran la validez del CDPP ya que los indicadores cargaron sus constructos de manera adecuada, particularmente en satisfacción y calidad intrínseca. Universidad Pedagógica y Tecnológica de Colombia 2023-08-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839 10.19053/20278306.v13.n2.2023.16839 Revista de Investigación, Desarrollo e Innovación; Vol. 13 No. 2 (2023): Julio-Diciembre; 345-356 Revista de Investigación, Desarrollo e Innovación; Vol. 13 Núm. 2 (2023): Julio-Diciembre; 345-356 2389-9417 2027-8306 eng https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839/13940 https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839/13934 Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación |
| spellingShingle | perceived quality; pollen consumption; structural equation models; partial least squares calidad percibida; consumo polen; modelos de ecuaciones estructurales; mínimos cuadrados parciales Cepeda-Araque, Carmen Helena Cárdenas-Ojeda, Sandra Patricia Alarcón-Guarín, Reinaldo Martínez-Niño, Carlos Alberto Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title | Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title_alt | Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title_full | Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title_fullStr | Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title_full_unstemmed | Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title_short | Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| title_sort | validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models |
| topic | perceived quality; pollen consumption; structural equation models; partial least squares calidad percibida; consumo polen; modelos de ecuaciones estructurales; mínimos cuadrados parciales |
| topic_facet | perceived quality; pollen consumption; structural equation models; partial least squares calidad percibida; consumo polen; modelos de ecuaciones estructurales; mínimos cuadrados parciales |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839 |
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