Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models

Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and stati...

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Detalles Bibliográficos
Autores principales: Cepeda-Araque, Carmen Helena, Cárdenas-Ojeda, Sandra Patricia, Alarcón-Guarín, Reinaldo, Martínez-Niño, Carlos Alberto
Formato: Online
Lenguaje:eng
Publicado: Universidad Pedagógica y Tecnológica de Colombia 2023
Materias:
Acceso en línea:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839

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