Validation of a questionary for measuring corbicular pollen consumer preferences via structural equations models

Boyacá is one of the main bee pollen (or corbicular pollen) producers in Colombia. However, pollen consumer preferences in this region are unknown; therefore, there is no background to develop marketing strategies aiming at profiting beekeepers and consumers. This study presents the design and stati...

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Détails bibliographiques
Auteurs principaux: Cepeda-Araque, Carmen Helena, Cárdenas-Ojeda, Sandra Patricia, Alarcón-Guarín, Reinaldo, Martínez-Niño, Carlos Alberto
Format: Online
Langue:eng
Publié: Universidad Pedagógica y Tecnológica de Colombia 2023
Sujets:
Accès en ligne:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16839

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