Digital transformation in the tourism sector: the key role of social networks

The research seeks to establish the use of social networks in companies in the tourism sector, especially to identify the most popular networks, their type and the role they play in these companies. The problem was approached through a systematic literature review, focused on the use of social netwo...

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Autori principali:	Morelos-Gómez, José, Cardona-Arbeláez, Diego Alfonso, Lora-Guzmán, Harold Steve
Natura:	Online
Lingua:	eng
Pubblicazione:	Universidad Pedagógica y Tecnológica de Colombia 2024
Soggetti:	social media social networks tourism hotels medios de comunicación redes sociales turismo hoteles
Accesso online:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/17284