Strategic management across enterprise functions: an international competiveness pespective

Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a r...

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Detalles Bibliográficos
Autores principales: Zapata, Luis Fernando Bustamante, Pérez, Isabel Amalia Porto, Taboada, Fernando Hernández
Formato: Online
Lenguaje:spa
Publicado: Universidad Pedagógica y Tecnológica de Colombia 2013
Materias:
Acceso en línea:https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/2607
Descripción
Sumario:Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a required action for international competitiveness. We followed the analytical method listing he demands of a globalized market that transform every enterprise area. Then we propose some of the possible applicable strategies for each of pressure in order to acquire international competitiveness. Based on theoretical references, it is established that strategic management across enterprise functions eases organizational internationalization. It is necessary to further debate on applicable strategies from a managerial perspective.