Measuring of market orientation of handicraft companies in boyacá and its impact on business results

Measuring of market orientation of handicraft companies in boyacá and its impact on business results

The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Riveros, Sonia Yajqueline Mateus, Oliva, Edison Jair Duque
स्वरूप:	Online
भाषा:	spa
प्रकाशित:	Universidad Pedagógica y Tecnológica de Colombia 2011
विषय:	Orientation to the market Crafts Sector business performance Orientación al mercado sector de artesanías rendimientos empresariales
ऑनलाइन पहुंच:	https://revistas.uptc.edu.co/index.php/cenes/article/view/30

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