Measuring of market orientation of handicraft companies in boyacá and its impact on business results

The paper includes a methodological proposal, from a broad conceptual review ofmarket orientation, to study the existence of a market-oriented behavior in the crafts sector in Boyacá, and the relationship between orientation and performance, to dowe study the concepts of market orientation proposed...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Riveros, Sonia Yajqueline Mateus, Oliva, Edison Jair Duque
Μορφή:	Online
Γλώσσα:	spa
Έκδοση:	Universidad Pedagógica y Tecnológica de Colombia 2011
Θέματα:	Orientation to the market Crafts Sector business performance Orientación al mercado sector de artesanías rendimientos empresariales
Διαθέσιμο Online:	https://revistas.uptc.edu.co/index.php/cenes/article/view/30