Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia
The dairy agribusiness is struggling in the middle of competitive forces that affect their strategy and survival. Hence, they have to build sustainable competitive advantages to foster growth and development. Doing so, companies must create a baseline of its present and then, define the correspondin...
| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2014
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| Online Access: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/3135 |
| _version_ | 1801705982529634304 |
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| author | Hernández Taboada, Fernando Darío Bustamante Zapata, Luis Fernando Porto Pérez, Isabel Amalia |
| author_facet | Hernández Taboada, Fernando Darío Bustamante Zapata, Luis Fernando Porto Pérez, Isabel Amalia |
| author_sort | Hernández Taboada, Fernando Darío |
| collection | OJS |
| description | The dairy agribusiness is struggling in the middle of competitive forces that affect their strategy and survival. Hence, they have to build sustainable competitive advantages to foster growth and development. Doing so, companies must create a baseline of its present and then, define the corresponding strategies. This document evaluates de degree of competitiveness of five dairy companies in Sincelejo, Colombia through a case study that applied a questionnaire inspired in the functional areas of the enterprise. The questionnaire inquired on elements in the following categories: production, marketing, finances, administration and human talent. We conclude that the level of competitiveness of the analyzed companies is low where the components of production, administration and human talent, have a better performance compared to marketing and finance. |
| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-3135 |
| institution | Revista de Investigación, Desarrollo e Innovación (RIDI) |
| language | spa |
| publishDate | 2014 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-31352018-07-10T21:37:38Z Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia Evaluación del grado de competitividad de cinco empresas del sector lechero de Sincelejo, Colombia Hernández Taboada, Fernando Darío Bustamante Zapata, Luis Fernando Porto Pérez, Isabel Amalia competitiveness agribusiness Colombia. competitividad agroindustria colombia empresa. The dairy agribusiness is struggling in the middle of competitive forces that affect their strategy and survival. Hence, they have to build sustainable competitive advantages to foster growth and development. Doing so, companies must create a baseline of its present and then, define the corresponding strategies. This document evaluates de degree of competitiveness of five dairy companies in Sincelejo, Colombia through a case study that applied a questionnaire inspired in the functional areas of the enterprise. The questionnaire inquired on elements in the following categories: production, marketing, finances, administration and human talent. We conclude that the level of competitiveness of the analyzed companies is low where the components of production, administration and human talent, have a better performance compared to marketing and finance. Las empresas de la agroindustria láctea se encuentran en el medio de fuerzas competitivas que afectan su estrategia y supervivencia. Por ende deben construir ventajas competitivas sostenibles que se conviertan en motor de crecimiento y desarrollo. Para tal fin, es necesario partir de una línea base que analice su presente y de esta forma permita definir las estrategias a seguir. El objetivo de esta investigación es evaluar el grado de competitividad de cinco empresas lecheras de Sincelejo por medio de un estudio de caso que aplicó un cuestionario inspirado en las áreas funcionales de la empresa. Éste indagó por elementos en las categorías: producción, mercadeo, finanzas, y administración-talento humano. Como resultado, se concluyó que el grado de competitividad de las empresas analizadas es bajo, donde los componentes de producción y administración-talento humano son de mejor comportamiento comparados con mercadeo y finanzas. Universidad Pedagógica y Tecnológica de Colombia 2014-08-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/3135 10.19053/20278306.3135 Revista de Investigación, Desarrollo e Innovación; Vol. 5 No. 1 (2014): July-December 2014; 8-19 Revista de Investigación, Desarrollo e Innovación; Vol. 5 Núm. 1 (2014): Julio-Diciembre; 8-19 2389-9417 2027-8306 spa https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/3135/3148 Derechos de autor 2014 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN |
| spellingShingle | competitiveness agribusiness Colombia. competitividad agroindustria colombia empresa. Hernández Taboada, Fernando Darío Bustamante Zapata, Luis Fernando Porto Pérez, Isabel Amalia Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia |
| title | Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia |
| title_alt | Evaluación del grado de competitividad de cinco empresas del sector lechero de Sincelejo, Colombia |
| title_full | Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia |
| title_fullStr | Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia |
| title_full_unstemmed | Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia |
| title_short | Evaluation of the degree of competitiveness of five companies of the dary sector in Sincelejo, Colombia |
| title_sort | evaluation of the degree of competitiveness of five companies of the dary sector in sincelejo colombia |
| topic | competitiveness agribusiness Colombia. competitividad agroindustria colombia empresa. |
| topic_facet | competitiveness agribusiness Colombia. competitividad agroindustria colombia empresa. |
| url | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/3135 |
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