Alienated connections between economy, marketing and globalization

The orientation of enterprises towards the market or consumer (Garcés, 2010), as a work focus of a non-neoclassical/neoliberal marketing theory, and one that is not centered on operational activities that seek, on the short term, to maximize the sales and profits of individual producers, is a task t...

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Bibliographic Details

Main Author:	Garcés Cano, Jorge Enrique
Format:	Online
Language:	spa eng
Published:	Universidad Pedagógica y Tecnológica de Colombia 2015
Subjects:	dialectical economy globalization macromarketing neoclassical marketing historical materialism micromarketing.
Online Access:	https://revistas.uptc.edu.co/index.php/cenes/article/view/3776