Alienated connections between economy, marketing and globalization
The orientation of enterprises towards the market or consumer (Garcés, 2010), as a work focus of a non-neoclassical/neoliberal marketing theory, and one that is not centered on operational activities that seek, on the short term, to maximize the sales and profits of individual producers, is a task t...
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| Format: | Online |
| Language: | spa eng |
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Universidad Pedagógica y Tecnológica de Colombia
2015
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| Online Access: | https://revistas.uptc.edu.co/index.php/cenes/article/view/3776 |
