Alienated connections between economy, marketing and globalization
The orientation of enterprises towards the market or consumer (Garcés, 2010), as a work focus of a non-neoclassical/neoliberal marketing theory, and one that is not centered on operational activities that seek, on the short term, to maximize the sales and profits of individual producers, is a task t...
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Online |
| ভাষা: | spa eng |
| প্রকাশিত: |
Universidad Pedagógica y Tecnológica de Colombia
2015
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://revistas.uptc.edu.co/index.php/cenes/article/view/3776 |
