Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico

The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositio...

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Autors principals:	Acle-Mena, Ramón Sebastián, Villalobos-Abrego, Carolina, Herrera-López, Beatriz
Format:	Online
Idioma:	spa
Publicat:	Universidad Pedagógica y Tecnológica de Colombia 2016
Matèries:	marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista.
Accés en línia:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601