Repositioning of the Barrio del Artista to increase its cultural-artistic value in Puebla, Mexico

The main aim of the current study was to identify the correlation of the Barrio del Artista repositioning to enhance its artistic and cultural value in Puebla city, Mexico. The research was conducted within a marketing focus. The presented results correspond to an empirical research on the repositio...

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Detalles Bibliográficos

Main Authors:	Acle-Mena, Ramón Sebastián, Villalobos-Abrego, Carolina, Herrera-López, Beatriz
Formato:	Online
Idioma:	spa
Publicado:	Universidad Pedagógica y Tecnológica de Colombia 2016
Subjects:	marketing positioning Barrio del Artista mercadotecnia posicionamiento Barrio del Artista.
Acceso en liña:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/4601