The war / peace dichotomy in the videos of the presidential reelection campaign of Juan Manuel Santos (Colombia). Analysis of legitimation strategies

The objective of this research was to analyze the videos of the presidential campaign of Juan Manuel Santos, president reelected in Colombia for the period 2014-2018, to determine and characterize the strategies of legitimation that allowed the adhesion of voters. The present research is mixed, as t...

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Bibliographic Details
Main Author:	Mendoza-Escalante, Alfredo
Format:	Online
Language:	spa
Published:	Universidad Pedagógica y Tecnológica de Colombia 2017
Subjects:	legitimation strategies rhetorical resources peace war polarization pronominal opposition estrategias de legitimación recursos retóricos paz guerra polarización oposición pronominal. stratégies de légitimation ressources rhétoriques paix guerre polarisation opposition pronominale estratégias de legitimação polarização oposição pronominal
Online Access:	https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851

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https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851