The war / peace dichotomy in the videos of the presidential reelection campaign of Juan Manuel Santos (Colombia). Analysis of legitimation strategies

The objective of this research was to analyze the videos of the presidential campaign of Juan Manuel Santos, president reelected in Colombia for the period 2014-2018, to determine and characterize the strategies of legitimation that allowed the adhesion of voters. The present research is mixed, as t...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Mendoza-Escalante, Alfredo
التنسيق: Online
اللغة:spa
منشور في: Universidad Pedagógica y Tecnológica de Colombia 2017
الموضوعات:
الوصول للمادة أونلاين:https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851